This mentality requires that businesses stress sales pitching and proactive customer service among personnel so as to ensure that there is maximum closing. Mar 06, 2018 before i explain their differences it is important to understand how they are all related in understanding their similarities itll be much easier to go deeper into each and understand their differences. While marketing is aimed at longer terms, sales pertain to shorter goals. While the societal marketing concept highlights the needs and wants of a target market and the delivery of better value than its competitors, it also emphasizes the importance of the wellbeing of customers and society as a whole consumer welfare or societal welfare. As stated above, in marketing requires advertising, public relations, promotions and sales are important just as it is in market myopia. Same philosophy cannot result in a gain to every business, hence. It is the whole process of meeting and satisfying the needs of the consumer. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. Whilst in todays business world the customer is king. The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself. Sales on the other hand is chasing customers and asking for the order. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts.
While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. Distinguish between the product concept and production concept of marketing. About ten fifteen or 20 years ago no body cared what is marketing concept becaus. Difference between sales and marketing with similarities. Many times, marketing tactics driven by the selling concept are based. The selling concept starts with the seller and its focus is on existing products, it being selleroriented. Define business by goods and services for everybody or the average consumer. In our study of the business world, we have often come across the terms market and marketing. In brief, the functions of marketing can be explained as under.
Organisations adopting the marketing concept are committed to marketfocused and customerdriven philosophies. The number one thing in concept selling is it that it creates a form of communication that gets the prospects attention. Before i explain their differences it is important to understand how they are all related in understanding their similarities itll be much easier to go deeper into each and understand their differences. Difference between marketing and selling concept with. Selling concept, market concept and societal concept. Marketing vs selling difference between sales and marketing. Major differences between selling concept and marketing concept 1. For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. Selling is a part of marketing, and therefore is a narrow concept. Whereas in selling, emphasis is on the companys products. Selling concept vs marketing concept selling concept inward focus on business. Profitability through sales volume less favorable in a competitive environment. All companies that are in the business of selling a product or service also make use of another tool called marketing.
Difference between marketing and selling marketing vs. Customer value and satisfaction are no concern for the seller. Where as sales only involve a short term process of finding the target consumer. Concept selling vs product selling, the professional approach. The selling concept is the idea that consumers will want only those products that are heavily sold to them. In marketing, emphasis is given on the wants of the consumer.
The popular concepts were product concept, selling concept, marketing. So organizations should undertake selling and promotion of their products for marketing success. A type of marketing that uses the idea that consumers left to their own devices are unlikely to purchase a particular product. Marketing is different from selling because here the company first determines customers needs and wants and then decides how to deliver a product to satisfy these wants. The five marketing concepts are a good example of how marketing has changed throughout the.
Marketing myopia tries to understand customer desires, be. Selling is simply the movement of the goods or services from the seller to buyer. Difference between marketing concept and selling concept. This article lists all differences between marketing vs selling. Jun 28, 2017 traditional marketing was limited only to marketing or selling department and other department had no role to play in it whereas modern marketing is not limited to marketing department only rather the work in the whole company is done keeping in mind the marketing concept, so whether its planning department, research department, finance. Major differences between selling concept and marketing. Its a five step plan that is broken out as an overarching idea into the concepts of. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product while selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept. The marketing and selling concepts are usually perceived as being the same, but there are some important differences between the two of them. Presentation of marketing differences between selling concept and marketing concept by.
The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. As understanding of the differences between selling and marketing is necessary for marketing professional to be a successful marketing manager. The concept of marketing is the overall idea of marketing and how to go about marketing well to customers. Sales is the transfer of ownership of a product from one person to another for some value, whereas marketing is the act of analyzing the market and understanding the needs of the customers in such a way that whenever a new product is launched, it sells itself. Selling means providing the customer with the good heshe needs in exchange of a price. The basic difference between the selling concept and the marketing concept, and the marketing concept and the societal concept has been briefly stated below.
Seven differences between sales and marketing smartcompany. Apr 17, 2018 the difference between marketing and selling concept are elaborated in the points given below. Let us take a more detailed look at market and marketing. Therefore, marketing is a total integrated process, which aims at customer satisfaction and business success. Sep 25, 2016 the difference between marketing concept versus market concept. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs. Marketing involves satisfying customer needs or desires. Marketing has been an evolving and ever changing aspect of organizational environment. The selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept.
While selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer. Marketing concepts relate to the philosophy a business use to identify and. What is the difference between a selling concept vs a. What is the marketing concept and relationshipbuilding. May 16, 2020 the selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. The selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. As previously described, the marketing concept is a business philosophy that keeps in mind that long run profitability is best accomplished through concentrating company activities towards satisfying the needs of a specific target market. Marketing starts much before and continues even after the product is sold. So marketing is creating a demand in the customers mind so that they will seek you out. One finds significant difference among these three concepts. Though both concepts theories are different, they both require similar steps. The philosophy here is that the customers if left alone would not buy enough of the company s products and hence companies must undertake a largescale aggressive selling and promotion effort. Sep 10, 20 selling concept vs marketing concept selling concept inward focus on business.
The products should be developed after analyzing the customer needs and market research and producing the products that are demanded by the consumers. Marketing is a term that is used in various contexts and a baseline understanding is essential. This is really important for us to know what is selling and what is marketing and then what are the related concepts of the two departments. Difference between traditional marketing and modern marketing. Selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. The selling concept selling concept explained in detail. However, market and marketing are widely separate concepts individually that relate to each other. Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. The term marketing is used to describe activities that create value through voluntary exchange between parties 7. Concept selling refers to raising awareness of the benefits or usps unique selling points of a companys products and services after understanding the requirements of the target customers. It is necessary to understand the differences between them for a successful marketing manager.
E the marketing concept focuses on shortterm sales, whereas the selling concept strives to build longterm customer relationships. The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Marketing vs sales difference and comparison diffen. On the other hand the product concept has no concern with customer demands, it advises the firms to. Online groups are markets of the near future as more and more people cocoon themselves and shop less. What is the relationship between marketing concept and. Dec 17, 2019 there is a big difference between sales and marketing, however in general very few people knows about it. So the company should make balance between companys profits. Selling concept is the idea that consumers are not liable to make the leap on their own to purchase goods and services. What is the difference between the marketing concept and the. Major marketing concepts you need to know cleverism. Distinguish between the product concept and production. Both are similar sounding terms and relate to the same concept. Nevertheless, marketing is different from sales and as the organization grows, the roles and.
While selling is focused on the short term, marketing is focused on the long term. Selling concept if customers are left to themselves, they will not make the effort to buy a companys product. Difference between marketing and selling i answer 4 u. The number one thing when using concept selling vs product selling is that it creates a form of communication that gets the prospects attention. You are communicating an idea that makes more sense for your prospect to understand and relate to. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer. What is the difference between concept selling and product. In fact, these two terms have different meanings in marketing management. If you want to understand the real different between selling and marketing concept, following is a visual representation of difference between two concepts. Jan 22, 2018 concept selling refers to raising awareness of the benefits or usps unique selling points of a companys products and services after understanding the requirements of the target customers. Marketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas.
Marketing is simply the performance of business activities that direct the. What is the difference between the marketing concept and. The concept selling approach is often advanced by a business as a justification for being especially aggressive in their marketing campaigns to promote sales. Differences between selling concept marketing concept process of selling starts with the creation of product, and pushing it to market through aggressive selling. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc. Difference between selling concept and marketing concept. Difference between marketing and selling compare the. What is the relationship between marketing concept and marketing myopia. Get an answer for distinguish between the marketing concept and the selling concept.
May 11, 2015 selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Selling has a product focus and mostly producer driven. This evolution has resulted in different concepts in different time periods. In other words, it becomes more palatable to the prospect. All of us are aware of the concept of selling as we are most of the time consumers buying products and services being sold by vendors and experts. They are so closely intertwined that people often dont realize the difference between the two. Marketing plays a major role in creating new channels or clients and maintaining the existing channels, which contributes to more sales. Difference between sales and marketing difference between. Mar 05, 2018 marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product.
Marketing and sales are both aimed at increasing revenue. Despite the fundamental differences between these two orientations, the ultimate objective of both the selling and marketing concept is profit. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Marketing point of difference selling marketing starting point factory marketplace focus existing products customer needs means selling and promoting integrated marketing end profits through volume profits through satisfaction the difference between selling and marketing can be best illustrated by this popular. This article examines factors that businesses may orientate their marketing around, so that you can recognise when your marketing strategy is. To learn about marketing, please subscribe my channel. Concept selling vs product selling, the professional. The selling concept assumes that consumers are looking for aggressive sales and promotions from companies. Despite their differences, the two functions are dependent on each other. Marketing looks for new metrics about consumer clusters and grouping. The difference between marketing and selling concept are elaborated in the points given below.
When a customer buys a car, the after sale services comes under marketing. For example, a door to door vacuum cleaner salesman is following the selling concept. Distinctions between the sales concept and the marketing concept. What philosophy should guide a company marketing and selling efforts. So what is the big difference in concept selling verses product selling. They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest. What is the difference between the concept of marketing. This mentality requires that businesses stress sales pitching and proactive customer service among personnel so as to ensure that there is maximum closing power in the corporate environment. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Jun 11, 2015 difference between selling concept and marketing concept 1. The first major difference is given by the fact that. Download the pdf question papers free for off line practice and view the solutions online.
Difference between selling and marketing marketing essay. Selling involves making sales so as to increase the companys revenues. Difference between marketing concept and selling concept urdu marketing and management. The company believes in aggressive selling and other promotions. This article has been designed to throw light on the various points of distinction related to the difference between marketing vs selling. Dec 17, 2017 the selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. Selling concept is the traditional concept of marketing and marketing concept is the new concept of marketing which more customers centered. With this article, an attempt is made to shed light on all the. What is the difference between the concept of marketing and. There is a big difference between sales and marketing, however in general very few people knows about it.